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Privacy Statement

ReaLook has created this privacy statement in order to demonstrate our firm commitment to privacy. ReaLook does not sell, lend, distribute or share any information we collect from advertisers with any third party.

We use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address is used to gather broad demographic information.

Our site uses cookies to facilitate use of the members area and some services. We do not retain any record of "cookies" beyond what is necessary for running the site.

Our Advertisers registration form requires Advertisers to give contact information and demographic information. We use customer contact information from the registration form to send the Advertiser information about improvements, new features, or important changes in ReaLook services.

ReaLook contains links to other web sites. These sites are not covered by this privacy statement, and we are not responsible for the privacy practices or the content of these other sites.

We may use outside companies to display advertising on our site. These ads may contain cookies for optimization purposes, and ReaLook does not have access to this information.

ReaLook will not retain your personal information longer than is necessary for the purposes for which it was collected.

Children's Privacy

We do not knowingly collect personal information from children under the age of 13. If we learn that we have personal information on a child under the age of 13, we will delete that information from our systems. ReaLook encourages parents to go online with their kids.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control. These measures include secure servers, encrypted passwords, and other security measures to guarantee the privacy of our members. We do not store credit card information on any ReaLook servers.

Mailing List

By opening a ReaLook account, you agree to subscribe to our Advertisers Update and Special Offers mailings. We feel these mailings are necessary for you, the Advertiser, to keep abreast of the current conditions of ReaLooks. These mailing may also contain third-party sponsorships.

Contacting ReaLook

If you have any questions about this privacy statement, you may send your questions to ReaLook.

We reserve the right to modify this privacy statement and related business practices at any time by posting updated text on this site.

Last update: January 25, 2002